Mad Banana Media
Newsletter Collective &
Email Strategy Champions.
While everyone's chasing algorithms, the smart money's building email lists.We publish our own newsletters, and help brands, businesses, and creators do the same.We don't just talk email - we live it.
Ready to own your audience instead of renting it?
... Or Get Pro Email Tips Here.👇
Join the Mad Banana Media Club for
Email Insights only. No Spam. Ever.
WHAT WE DO
We build newsletter strategies that turn subscribers into customers.
Not blast campaigns. Not generic sequences.Strategic publications that people actually want to read.So when they're ready to buy, you're a no-brainer.
Beat the algorithms and own audiences.
Social platforms change the rules overnight. Email doesn't.No throttling, no shadowbans, no begging for visibility.Own your list = own your reach.It's a world of possibility.
We play the long game. Newsletters. Not sales sequences.
All newsletters are emails. But not all emails are newsletters. Truth is, you need both.But here's the thing: everyone + their dog is doing sales emails.They get an email address and they let it rip!Welcome sequences quickly decline into pushy promos.EwwwWe build real publication strategies.So you serve content people crave. Value they can't get anywhere else.Then we show you how to monetise that attention.
WHO WE HELP
1. Email Ghosts.
You know you should be doing email. You've heard it's important.But you're sending nada, or close to it.Maybe you've got a basic welcome email. But that's it.You say things like...
• What should we send?
• Email just takes so much time.
• How do we really get started?
2. List Owners, Strategy Losers.
You've got subscribers. Maybe thousands.But your open rates suck, nobody engages, and you have no clue what to send them next week.You say things like...
• What even is an 'email strategy'?
• We're just not email experts.
• We can always do it next quarter...
3. Stuck Senders.
You're sending regularly. You're following the "best practices."But your email feels like every other business email.Your results are flat, and you're not sure why you bother.You say things like...
• We do send some emails
• But it doesn't work for us.
• Maybe email just isn't worth it.And what even is DMARC!?
OUR NEW MEDIA PHILOSOPHY
1. A Channel You Truly Own.
Social media is rented land.
You're building someone else's empire.
Email? That's your house. Your rules. Your audience. Your revenue.We help you treat it with the respect it deserves - not as an afterthought, but as your most valuable business asset.
2. Email Beats Everything. 🚀
No Algorithm Anxiety
Your message reaches your audience. Every time. No hoping the platform "shows" your content.Platform Insurance
TikTok gets banned? Instagram changes everything? Your email list doesn't care.Higher Intent
People who give you their email address actually want to hear from you. Social followers are mostly just scrolling.Compound Relationship
Every email builds on the last. Your audience gets more engaged, not less, over time.
3. Don't Blast. Build.
News flash: Email isn't dead. Boring email is dead.
Generic promo emails? Dead.
Templates from the 90's? Dead.But strategic email publications that deliver real value?
They're printing money + creating true affinity.We help you build something people actually want to open—not another email they'll ignore.
Or Get Pro Email Tips Here👇
Join the Mad Banana Media Club for
Email Insights only. No Spam. Ever.
We walk the walk
We own + operate mulitple publications
RemoteBase
Sharing the best in global accommodation for traveling remote workersDigital Nomad Trip Reports
Weekly reports on digital nomad hotspots, submitted by verified nomads.All Things Remote
Tips and insight for remote leaders, from 10 years in remote operations.
🐴 Not a one-trick pony
Alongside building our own lists we've advised & supported a diverse selection of brands:• Local Newsletters
• Gaming Publications
• Travel Influencers
• B2B Service Companies
• Events Businesses
• Community BuildersAnd more.
How?!
We've been hitting send since 2019, way before newsletters were "in".We know what works because we live + breathe email.Our newsletters don't run adjacent to the business.
They are the business.
Get our help
🔍 Email Operations Audit.
What you get
Complete analysis of your current email operations (or lack of).
We'll course correct with specific recommendations, and a step by step breakdown.Perfect if...
You're doing email, but without any direction, or with poor results.
⚙️ Email Newsletter Strategy.
What you get
Custom publication strategy built for your audience and business model.Perfect if...
You're fed up of sending promotional emails that go directly to spam folders.You recognise email is a channel just like IG or LI (but better).And you're ready to leverage this channel to fuel your business into the future.
⛑️ Email Doctor.
What you get
We subscribe to your publication, and reply to every email with constructive feedback, making you 1% better with every send. Get course corrections, optimisation tips, growth hacks and more.Perfect if...
You're executing a strategy but need expert guidance to keep you on track, or level up.
DONT TAKE OUR WORD FOR IT
“This is the most value I’ve gotten from an email workshop.Honestly, I’ve followed courses and webinars from the 'gurus' on how to utilise email, and this is the only time I’ve spoken to someone and come away with something actionable.It's awesome. Really good stuff.”
— Robin Steyvers, Co-Founder @ The Viomati
“I’ve been using email marketing for 4 years - I haven’t been doing it very well, but have built up quite a big email subscriber list.I was emailing and had tons of automations running everywhere - It was super overwhelming.I could have gone in and figured out what was going on, but it would’ve took me hell of a long time and a lot of overwhelm.So what I’ve loved is that Chris makes it really simple.He got access to our platform and went in to review everything we’re doing, and worked collaboratively with my team.He is so thorough in his work and truly goes above and beyond what you think email involves.It branches out with so many periphery areas you just don’t think of, and he covers them all and how they tie in to the email strategy and how we monetise the audience.It’s these things you don’t think of where Chris gives you easy, quick win feedback, that makes such a huge difference.I also love the way everything is laid out. I hate walls of text so Chris’s video walkthroughs are a game changer. It’s nice to get the strategy and concepts broken down the way Chris does it - in simple terms for non-experts like me to understand.It’s a fine line to not be patronising and also make sure information doesn’t go over my head. But Chris gets the balance just right.”
— Michelle Coulson, Founder @ Remote Rebellion
“It was when I met Chris I realised how important newsletters are for business!
He gave me clear, actionable steps to improve my newsletter and utilise it more for my business.After working with Chris my subscribers grew, my click rate & open rate also dramatically increased.Since my initial work with Chris & his ongoing help I’ve made sales directly from my email list which has always been a goal.The best part is he genuinely cares and goes out of his way to understand your brand, your needs as a business owner and getting to know you as a person!My brand is all about solo female travel, being single and giving tips for traveling in your 30s. However, Chris was able to use his skills, knowledge and amazing creativity to help me with ways to improve newsletters in my brand when it is, naturally, very different to him.He's super patient & passionate about what he does and even made ME excited about email and I never thought I would say that.If you're thinking of working with Chris, just DO IT! He'll help you achieve the next level with your newsletter.I genuinely look forward to check-ins with him because afterwards my brain is exploding with creativity and ideas.”
@daisystraveldiaries
We helped them.And we can help you.
Partnerships
Let's conquer the world.
Just kidding.
But not really 👀Working with brands or creators?
Let's team up.• Marketing Agencies
• Social Media Marketing Agencies
• Influencer / Social Media Talent Management Companies
• Affiliate Marketplaces
• and more...If you're serving small businesses or professional creators, get in touch.
No B.s. F.A.Q.s
The Questions Everyone Asks (a lot)
Email Audits - 1-2 weeks (depending on how much you are already doing)
Email Strategy - 3-4 weeks (includes an initial email audit)
Email Dr - We can get started delivering this service in just a few days (minimum 3 month commitment).
Need something mas rapido?
No drama banana! Get in touch, and we can talk about expedited delivery.
It would be, like, so totally not cool if we didn't.
When we complete an audit, you'll always have a session with us to discuss the findings and ask any follow up questions.
We also schedule a 2nd session with you, 1-2 weeks after you start implementing any changes so we can offer advice if you encounter any snags.
Spoiler: there will be no snags!
If we're building an email strategy for you, we'll walk through the new strategy together.
And once you start implementing, we'll have 4 (yep, four!) weekly check-ins, in case there's anything you want to sense check or discuss on your way to email nirvana!
We're here to solve problems for you.
And 90% of the time, getting someone else to write your newsletter doesn't solve the real problem.
We give you a strategy and a direction, so that whatever person or team is already running your newsletter can do it successfully.
And if you currently have no one running it, don't stress...
Email newsletters (when they're set up the right way) are a lean operation.
We'll work with you to get things set up right, so that email-to-email your operations stay light-touch.
If you've got more questions about this, get in touch, we can - very probably - help you understand your (real) problem.
Sales emails are usually sequences with assertive sales messaging or promotions (killing short term engagement and harming long term deliverability), or broad cold-outbound campaigns used to fill your top of funnel (usually very unsustainable).
Mad Banana is a Newsletter-First media brand - and a proud one!
And so we always lead with newsletters.
We can help you with sales sequences if they're appropriate for your strategy.
We can't help you with mass cold email campaigns. yuck. 🤮
But those same people often have a strategy for social media... 👀
For example, you might have:
- a specific strategy for LinkedIn, - a specific strategy for Instagram, - a specific strategy for YouTube.
You might even employ somebody, part-time or full-time, to look after those strategies and to deliver those strategies.
But spend no time implementing a strategy for email.
Instead, you send an email "when you have the time", or "whenever you remember".
An email strategy takes your execution in email away from being a box-checking exercise.
It transforms email into a platform, and a channel that is equal to, or greater that socials.
One that's often FAR more effective than socials! Especially if you're already doing good stuff over there.
Having an email strategy means that when someone mentions email, your body temperature doesn't rise. It means you understand the value of email and are extracting it. It means email is no longer a box checking exercise!
It's helps you achieve your business goals.
Our Email Dr. service Is a subscription which runs for a minimum of three months and is billed on a monthly basis, similar to a retainer.
In certain cases, it makes sense for us to support you as a delivery partner for your newsletter.
In those rare instances, we work on a 6 month minimum retainer.
Get in touch, and we can chat about if this is right for you over a hot coffee and a banana split!
We constantly experiment with AI for our own publications, for both operations and content development.
AI always make us more efficient, but it's far from mastering the lived experience and creativity required to deliver an exacting strategy.
The whole Mad Banana Philosophy is that email, and audience ownership, is powerful.
So if it's a choice between AI and nothing, or you think an entirely AI powered strategy is the right step forward for your business, we encourage you to go for it!
But with one key similarity: A lack of audience ownership.
Both creators and businesses put a great deal of time, effort, and resource into earning attention.
Successful creators and businesses are good at earning attention over and over and over again.
Earning that attention in an effective way is how they're able to build a trusting relationship, and ultimately, to sell.
What VERY few creators and business do, is LEVERAGE the attention they've earned, by owning it (read:capturing an email).
Instead, they let 99% of the attention 'slip through the net'. And then when they want to get in front of those people again, they have to go out and EARN the attention again.
The Mad Banana Perspective: two profiles: same problem.
Let's fix it!
Over the years, we've used almost every major email newsletter software for our own publications - so we can genuinely speak to the pros and cons of each.
If we think a migration could benefit you, we'll recommend it.
Otherwise it's all groovy!
Mad Banana Media
made with 🍌 by a bunch of new media champions.
if you made it allllllllll the way here you should probably definitely get in touch.
Welcome
You're 1-step closer to email success!
Right now, a special electronic-mail message is beaming it's way to your inbox through the interwebs!Reply to that email and share your deepest darkest email challenges!Every single email gets a response.Can't wait?
Just want to talk it out?We got you...
🍌 📥 🍌 📥 🍌 📥 🍌 📥 🍌 📥
Mad Banana Media
made with 🍌 by a bunch of new media champions.
if you made it allllllllll the way here you should probably definitely get in touch.