AUG 3–28 - MAX 6 SEATS - JOIN NOW

What if your newsletter made (serious) money?

And only took 2hrs a week?

Join the Newsletter Mastery Program.

A 4-week live online program for creators + digital entrepreneurs ready to take their newsletter from a checkbox-exercise to their highest-performing, fully-owned channel.

Join The Program →

10,000 followers or 10 million.
It doesn't matter.

The Algorithm is your biggest existential threat.

Those followers aren't really yours. They belong to the platform.

YouTube, Instagram, LinkedIn, TikTok...

Even bloggers put their destiny in the hands of Google's ranking algorithm, which can tank reach in a single update.

You love the vanity metrics.

Views, likes, comments, shares, saves, followers...

And you tell yourself if you keep growing the audience, things will get easier.

You'll be more independent, more successful.

But you're wrong.

With every milestone, the chains that tie you to The Algorithm get heavier and heavier.

The bigger your audience gets, the more you have to lose.

But you CAN break free.

Every Top 1% Creator Learns This Lesson.

They never talk about it (because email isn't as glitzy as social media).
But they never rely on external channels alone.

They capture email addresses, and they leverage the list.

Creator Platform Audience Newsletter Ownership
Ali Abdaal YouTube 6,500,000 330,000 5%
Michelle Coulson LinkedIn 94,000 19,000 20.2%
Zach Pogrob Instagram 1,200,000 50,000 4.1%

They know that owned distribution is the most powerful lever.

The Newsletter Mastery Program puts control back where it belongs. With you.

Don't quit your YouTube channel, your Instagram profile, or your LinkedIn content. But STOP working hard to earn attention, just to waste it.

Capture it, and leverage it, with a newsletter strategy bespoke to your goals.

Where you are → Where you'll be

Newsletter feels like a chore → Newsletter runs in under 2 hours/week
No clear strategy, just "sending stuff" → A real strategy for distribution, content + monetisation
Guessing what to send and when → Your own content system + templates, so writing takes minutes, not hours.
Uncomfortable selling to your list → Revenue model that feels natural (not salesy)
Fully dependent on platform algorithms → Owned audience you can reach anytime, no algorithm required

Turn your newsletter from a weekly annoyance into a valuable business asset.

Yes, Really.

"Within just the first week, you'll realise the amount of value you're going to get from NMP. It's going to unlock ideas you didn't even know existed." ~ Ryan

"During NMP, I landed a paid sponsorship." ~ Josefine



Join The Program →

What's Inside

Week 0

Pre-Program

Our 1:1 onboarding session, plus bonus materials so you start Week 1 with momentum.

Week 1

Distribution Mastery

Learn how to capture more emails, how to prime subscribers so they actually read what you send.

You'll leave with: Higher-converting capture points + a welcome sequence that turns new subscribers into loyal readers
Week 2

Content Mastery (Part 1)

Learn what to send, and how to drive real engagement (more clicks, more replies, more revenue).

You'll leave with: Custom content pillars + an engagement playbook
Week 3

Content Mastery (Part 2)

Learn how to make your newsletter your most efficient channel, so you can run it in 2 hours or less each week.

You'll leave with: your own custom templates, a time-saving system, and an automated sequence.
Week 4

Business Mastery

Learn how to generate meaningful revenue with your newsletter, without spamming your readers or being overly salesy.

You'll leave with: A monetisation model mapped to your business

How The Program Works

Onboarding: Wednesday 29 July

3 Sessions / Week

MON 4pm CET

Group Learning Session (90 mins)

The foundations of newsletter strategy, made simple + easy to understand. Frameworks and examples make it tangible.
You implement learnings before the next session.

THUR (Time TBC)

Private 1:1 Coaching Call (60 mins)

Deep, personalised sessions based on your individual situation.

FRI 4pm CET

Open AMA + Show'n'Tell (60 mins)

Bring any questions to this open forum where we discuss answers in real-time, plus a chance to show your progress from the week.

This is NOT a watch-and-hope program.
Each week you'll leave with clear, actionable homework with the accountability to actually do it.

Capped at just six people.
Small enough for real impact.
Big enough for connection + accountability.

Chris Cerra, Founder at Mad Banana Media

Hi, I'm Chris.

I've been running multiple newsletters since 2019, all while living + working around the world.

Mad Banana Media is how I help creators + entrepreneurs across industries turn scattered email efforts into channels that actually make money.

With the Newsletter Mastery Program, I'm not here to give you theory or cookie-cutter templates. I'm here to show you what actually works, based on your specific situation, and guide you in implementing it.

It's 7yrs of newsletter experience, in 4 weeks.

Is NMP for you?

This is for you if:

You're a creator with a product or service to sell
You're an entrepreneur relying heavily on social media or personal branding for leads
You're an influencer who wants to own your audience (not just rent it from a platform).
You're ready to commit 1–1.5 days/week.

This is NOT for you if:

You're looking for someone to "just do it for you"
You're not ready to commit ~1.5 days per week to implementation
You don't have (or aren't building) something to sell (products, services, sponsorships)
You want fast hacks and cheap tricks instead of a sustainable strategy

What's Included

The Core NMP Program
(Total Value: £4,400+)

4 weeks of live group learning sessions
(plus lifetime access to recordings)

Weekly deep dives on the key pillars of newsletter strategy.


The foundation of the program.
Value: £1,600
4 x Private 1:1 Coaching Calls

Your individual situation will shape these sessions.


Strategic soundboarding, tactical support, or quick fire questions. This is tailored to you.
Value: £2,000
Weekly Group AMA sessions

Open office hours for asking questions in an open forum.


Peer learning built in.
Value: £800
Structured homework with direct feedback

Specific tasks for you to take away each week to ensure your strategy moves forward.


Guidance + accountability baked in.
Value: Priceless

NMP Program Bonuses
(Total Value: £3,150)

Pre-cohort onboarding 1:1

Make sure you're set up for success before we start.

Value: £500
"Am I using the right email platform?" decision tree

Plus migration guidance if you need to switch.

Value: £350
Technical deliverability checklist

So your emails actually reach the inbox.

Value: £500
2 post-cohort 1:1 coaching calls

Keep your momentum going after we wrap.

Value: £1,000
Newsletter Mastery Notion Control Centre

Access all the program recordings, plus bonus templates, examples, swipe files and other resources right here

Value: £800






Total Program Value
£7,550

Join The Newsletter Mastery Program

NEXT PROGRAM: AUG 3–28, 2026  |  6 SPOTS ONLY

Program value: £7,550+

Super Early Bird Offer
£1,400
Super Early Bird £1,400 ends Jun 14
Early Bird £1,700 ends Jul 14
Last Chance £1,900 ends Aug 2

00 days
00 hrs
00 mins
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Join The Program →

Seats are limited.
Secure your spot now for instant access to bonus materials.

100% of past participants said NMP exceeded expectations.
If you attend every session, complete the homework, and aren't happy, I'll give you 4 additional 1:1 sessions (value £2,000) to get you to where you need to be.

100% of participants say NMP EXCEEDS expectations.

"Within just the first week, you'll realise the amount of value you're going to get from NMP. It's going to unlock ideas you didn't even know existed."
~ Ryan

"During NMP, I landed a paid sponsorship."
~ Josefine

"We'd learned about email on some other courses, but NMP showed us why a lot of what we'd been doing wasn't actually working. It's a completely different approach, and we're leaving with zero questions for the first time."
~ Sara

"It isn't just the newsletter learnings, the discussions and networking are just as valuable."
~ Dan

"I went in without a monetised newsletter and came out without significant revenue either, and I still think it was more than worth it. I'm a lot more prepared to monetise now, and I'm putting together a much better product than I was before."
~ Caroline


Join The Program →

Be A Category-Defining Top 1% Creator

Be more than just

'That LinkedIn influencer'

'That guy from YouTube'

'That IG travel girly.'

Own your audience + transform your newsletter.

In just 4 weeks.

Join The Program →

Aug 3–28, 2026  |  only 6 seats — Join now.

Questions?

FAQ

When does the next Newsletter Mastery Program run?

The next program is August 3–28, with your 1:1 onboarding call on July 29. There's only 6 spots, and once they're gone, they're gone.

What if I don't have a newsletter yet?

Not a problem. You'll be building it the right way from day one. We'll use your pre-cohort onboarding call to make sure you're ready to go.

Is the content recorded?

Learning sessions are all recorded and available for replay forever. AMA sessions and 1:1 calls will remain private (of course, if you want to record your 1:1 sessions, you can).

How much time do I need to commit?

Expect ~1.5 days per week: 3 hours on calls, plus around 1 day/week on homework (implementing what you've learned).

What if I have to miss a session?

Life happens. All learning sessions are recorded, and you'll get lifetime access. For private 1:1s, we can be flexible and work around any scheduling conflicts.

What if it doesn't deliver results for me?

100% of past participants said NMP exceeded expectations, so I'm confident you'll love what we build together.

That said, if you attend every session, complete all the homework, and still don't feel confident in your newsletter, you'll get 4 additional 1:1 sessions (value £2,000) to get you there - that's my no-questions-asked promise to you.

What is your refund policy?

If you cancel within 30 days of the program start date, we're unable to offer a refund. Cancel for a full refund before that window by emailing [email protected]

Got another question?

Email [email protected] — you'll hear back within 24 hours.

One year from now, you'll look back on this moment. You'll either see another 12 months of newsletters sent with no real strategy, still dependent on algorithms you don't control.

Or you'll see a growing list, open rates you're proud of, a newsletter that makes money on your terms, and an audience that's actually yours.

That choice is right here.

This Is Your Moment.



Join The Program →

Starting Aug 3, secure one of six seats now.

AUG 3–28  ·  LIMITED SEATS  ·  JOIN NOW →