Your list is your biggest asset.
Start using it now.

Here's the typical timelines for Mad Banana services:

Email Audits - 1-2 weeks (depending on how much you are already doing)

Email Strategy - 3-4 weeks (includes an initial email audit)

Email Dr - We can get started delivering this service in just a few days (minimum 3 month commitment).

Need something mas rapido?

No drama banana! Get in touch, and we can talk about expedited delivery.

Yes.

It would be, like, so totally not cool if we didn't.

When we complete an audit, you'll always have a session with us to discuss the findings and ask any follow up questions.

We also schedule a 2nd session with you, 1-2 weeks after you start implementing any changes so we can offer advice if you encounter any snags.

Spoiler: there will be no snags!

If we're building an email strategy for you, we'll walk through the new strategy together.

And once you start implementing, we'll have 4 (yep, four!) weekly check-ins, in case there's anything you want to sense check or discuss on your way to email nirvana!

As a rule, no.

We're here to solve problems for you.

And 90% of the time, getting someone else to write your newsletter doesn't solve the real problem.

We give you a strategy and a direction, so that whatever person or team is already running your newsletter can do it successfully.

And if you currently have no one running it, don't stress...

Email newsletters (when they're set up the right way) are a lean operation.

We'll work with you to get things set up right, so that email-to-email your operations stay light-touch.

If you've got more questions about this, get in touch, we can - very probably - help you understand your (real) problem.

All newsletters are emails, but not all emails are newsletters.

Sales emails are usually sequences with assertive sales messaging or promotions (killing short term engagement and harming long term deliverability), or broad cold-outbound campaigns used to fill your top of funnel (usually very unsustainable).

Mad Banana is a Newsletter-First media brand - and a proud one!

And so we always lead with newsletters.

We can help you with sales sequences if they're appropriate for your strategy.

We can't help you with mass cold email campaigns. yuck. 🤮

Most people think they don't need a strategy for email.

But those same people often have a strategy for social media... 👀

For example, you might have:

- a specific strategy for LinkedIn,
- a specific strategy for Instagram,
- a specific strategy for YouTube.

You might even employ somebody, part-time or full-time, to look after those strategies and to deliver those strategies.

But spend no time implementing a strategy for email.

Instead, you send an email "when you have the time", or "whenever you remember".

An email strategy takes your execution in email away from being a box-checking exercise.

It transforms email into a platform, and a channel that is equal to, or greater that socials.

One that's often FAR more effective than socials! Especially if you're already doing good stuff over there.

Having an email strategy means that when someone mentions email, your body temperature doesn't rise. It means you understand the value of email and are extracting it. It means email is no longer a box checking exercise!

It's helps you achieve your business goals.

Not usually. Email audits, and email newsletter strategy development services are one-time projects, usually delivered in 2-3 weeks.

Our Email Dr. service Is a subscription which runs for a minimum of three months and is billed on a monthly basis, similar to a retainer.

In certain cases, it makes sense for us to support you as a delivery partner for your newsletter.

In those rare instances, we work on a 6 month minimum retainer.

Get in touch, and we can chat about if this is right for you over a hot coffee and a banana split!

You can certainly try!

We constantly experiment with AI for our own publications, for both operations and content development.

AI always make us more efficient, but it's far from mastering the lived experience and creativity required to deliver an exacting strategy.

The whole Mad Banana Philosophy is that email, and audience ownership, is powerful.

So if it's a choice between AI and nothing, or you think an entirely AI powered strategy is the right step forward for your business, we encourage you to go for it!

Oh yes they are! Very different in fact.

But with one key similarity: A lack of audience ownership.

Both creators and businesses put a great deal of time, effort, and resource into earning attention.

Successful creators and businesses are good at earning attention over and over and over again.

Earning that attention in an effective way is how they're able to build a trusting relationship, and ultimately, to sell.

What VERY few creators and business do, is LEVERAGE the attention they've earned, by owning it (read:capturing an email).

Instead, they let 99% of the attention 'slip through the net'. And then when they want to get in front of those people again, they have to go out and EARN the attention again.

The Mad Banana Perspective: two profiles: same problem.

Let's fix it!

We can work with irrespective of your email platform.

Over the years, we've used almost every major email newsletter software for our own publications - so we can genuinely speak to the pros and cons of each.

If we think a migration could benefit you, we'll recommend it.

Otherwise it's all groovy!