We put you back in control.

From B2B SaaS providers to travel YouTubers, the problem is the same.

If you're building pipeline, launching products, or selling sponsorships,
you build an audience.

But platforms like LinkedIn, YouTube, Instagram, even Google control your success.

Your newsletter is the only way past that.
The reach is yours.
Forever.

At Mad Banana Media, we build newsletter strategies
that get you paid.

See How

How We Do It

We eat our own dogfood. We've launched, and continue to run multiple newsletters of our own.

So we stand proudly + firmly behind our strategies + tactics.

Here's how we can help

🔍Newsletter Audit

A full diagnostic of the newsletter you're already sending.

Your content, sign-up experience, monetisation and tech set-up
What to stop, what to change, and how to change it
Things you could be doing with email and aren't

For you if you're sending regularly and it isn't doing enough.

Get A Second Opinion

⚙️Newsletter Strategy

The whole publication strategy, built and handed over.

Branding and positioning
How you grow the list, and what you send
How it makes money, pointed at your business goals

For you if email isn't working, or it's been on the to-do list for two years.

See What's Possible

🕶️Newsletter Mastery Program

Four weeks, done with you rather than for you.

Group sessions where you learn it
Private 1:1s where we apply it to your business
Six seats, and that's the whole cohort

For founders and managers who'd rather learn this than hand it over.

Join The Program → or talk it through with us first

🩺Fractional Newsletter Support

One to two hours a month with you and your team.

What happened last month, and what to do about it
Strategic direction and implementation advice, on tap
Monthly, on three-month terms

For you if email already runs and you want someone senior on it.

Find Out More

📮Done For You Publication

We run the publication for you.

Operated as a channel that feeds your business goals
You stay out of the weekly grind of it
Selective, and only where we're confident we can make it work

For you if you want the newsletter to exist, go out, and pay for itself.

See If It's A Fit

They took back control
You can, too.

Michelle Coulson

Founder | 100k following

A 100,000-strong following and a 16,000 list, emailed regularly, with no strategy and nothing to show for it.

A cleaning automation quietly deleting her own subscribers, found and stopped
Engagement from around 1% to over 14%
Revenue coming from email consistently, on a strategy built for her audience
Returns that compound as the list grows

"He is so thorough in his work and truly goes above and beyond what you think email involves."

Daisy Dyke

Travel Creator | 250k IG followers

Started her newsletter with 118k followers.

Instantly reached hundreds of subscribers
Open and click rates beat industry standards
Started making sales directly through newsletters
Turned casual followers into super fans

"Working with Chris made me realise how important newsletters are for the business when you do them right."

Paul McDougal

Global Endurance Athlete

Completing physical endurance challenges around the world to raise charity funds.

Commercial guidance, including newsletter sponsorship strategy
Audience clarity: who they are and how to reach them
Tactical guidance, including email platform selection
A monetisation plan and timeline

"I massively recommend chatting to Chris at Mad Banana."

Toti Maisto

Audience & Sponsorships Manager

An operator with 8 years of experience, lacking newsletter understanding and performance.

Sign-up conversions optimised, on a system that runs itself
Frictionless first-party data collection for deep audience profiling
Audience data used to further monetise an existing engaged social audience
Several new products launched, with instant sales

"After 8 years in the field, it's the first time we really know our audience."